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- Adolph Coors in the Brewing Industry by Pankaj Ghemawat
- Airborne Express by Jan W. Rivkin
- Alibaba Group by Julie M. Wulf
- Apple Computer, 2002 by David B. Yoffie
- Apple Computer, 2006 by David B. Yoffie
- Apple Inc., 2008 by David B. Yoffie
- Apple Inc. in 2010 by David B. Yoffie
- Arauco (A): Forward Integration or Horizontal Expansion by Ramon Casadesus-Masanell, Jorge Tarzijan, Jordan Mitchell
- Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) by Adam M. Brandenburger
- BMG Entertainment by Jan W. Rivkin
- British Satellite Broadcasting versus Sky Television by Pankaj Ghemawat
- Carnival Cruise Lines by Lynda M. Applegate
- Cola Wars Continue: Coke and Pepsi in 2006 by David B. Yoffie
- Cola Wars Continue: Coke and Pepsi in 2010 by David B. Yoffie, Renee Kim
- Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century by David B. Yoffie
- Cooper Industries’ Corporate Strategy (A) by David J. Collis
- Crown Cork & Seal in 1989 by Stephen P. Bradley
- Curled Metal Inc.–Engineered Products Division by Benson P. Shapiro, Frank V. Cespedes
- Delta Air Lines (A): The Low-Cost Carrier Threat by Jan W. Rivkin
- Dogfight over Europe: Ryanair (A) by Jan W. Rivkin
- Ducati by Giovanni Gavetti
- Edward Jones in 2006: Confronting Success by David J. Collis
- eHarmony by Mikolaj Jan Piskorski, Hanna Halaburda
- General Electric Medical Systems–2002 by Tarun Khanna
- GE’s Growth Strategy: The Immelt Initiative by Christopher A. Bartlett
- Globalization of CEMEX by Pankaj Ghemawat
- Google Inc. by Benjamin Edelman, Thomas Eisenmann
- Gucci Group N.V. (A) by David B. Yoffie
- Haier: Taking a Chinese Company Global by Krishna G. Palepu, Tarun Khanna
- Harley-Davidson: Preparing for the Next Century by Richard L. Nolan
- Hilton Hotels: Brand Differentiation through Customer Relationship Management by Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev
- House of Tata: Acquiring a Global Footprint by Tarun Khanna, Krishna G. Palepu, Richard J. Bullock
- HTC Corp. in 2009 by David B. Yoffie
- Husky Injection Molding Systems by Jan W. Rivkin
- Ice-Fili by Michael G. Rukstad
- Intel Corp.–1968-2003 by Ramon Casadesus – Masanell, David B. Yoffie
- Kodak and the Digital Revolution (A) by Giovanni Gavetti, Rebecca Henderson
- Leadership Online (A): Barnes & Noble vs. Amazon.com by Pankaj Ghemawat
- Lincoln Electric by Jordan I. Siegel
- LinkedIn Corp., 2008 by David B. Yoffie
- L’Oreal and the Globalization of American Beauty by Geoffrey G. Jones
- Matching Dell by Jan W. Rivkin, Michael E. Porter
- Microsoft’s Search by Jan W. Rivkin, Eric J. Van Den Steen
- Netflix by Willy Shih, Stephen P. Kaufman
- Newell Co.: Corporate Strategy by Cynthia A. Montgomery
- Nucor at a Crossroads by Pankaj Ghemawat
- PepsiCo’s Restaurants by Cynthia A. Montgomery
- Philips versus Matsushita: The Competitive Battle Continues by Christopher A. Bartlett
- Power Play (A): Nintendo in 8-bit Video Games by Adam M. Brandenburger
- Procter & Gamble: Organization 2005 (A) by Mikolaj Jan Piskorski
- Ready-to-Eat Breakfast Cereal Industry in 1994 (A) by Kenneth S. Corts
- Responding to the Wii by Andrei Hagiu, Hanna Halaburda
- Robert Mondavi and the Wine Industry by Michael Roberto
- Samsung Electronics by Jordan Siegel, James Jinho Chang
- Strategic Outsourcing at Bharti Airtel Ltd. by V.G. Narayanan, F. Asis Martinez-Jerez
- Sunrise Medical, Inc.’s Wheelchair Products by Anita M. McGahan
- Teva Pharmaceutical Industries, Ltd. by Tarun Khanna, Krishna G. Palepu, Claudine Madras
- The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire by Alcacer J, David J. Collis
- TiVo 2007: DVRs and Beyond by David B. Yoffie
- Toyota Motor Corp.: Launching Prius by Forest L. Reinhardt, Dennis Yao
- Wal-Mart Stores in 2003 by Pankaj Ghemawat, Stephen P. Bradley, Ken Mark
- Wal-Mart Stores, Inc. by Stephen P. Bradley, Pankaj Ghemawat
- Wal-Mart, 2005 by David B. Yoffie
- Walt Disney Co.: The Entertainment King by Michael G. Rukstad, David J. Collis
- Whole Foods Market, Inc. by John R. Wells
- ZARA: Fast Fashion by Pankaj Ghemawat
- Zespri by Jose B. Alvarez