Strategy cases List


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  • Adolph Coors in the Brewing Industry by Pankaj Ghemawat
  • Airborne Express by Jan W. Rivkin
  • Alibaba Group by Julie M. Wulf
  • Apple Computer, 2002 by David B. Yoffie
  • Apple Computer, 2006 by David B. Yoffie
  • Apple Inc., 2008 by David B. Yoffie
  • Apple Inc. in 2010 by David B. Yoffie
  • Arauco (A): Forward Integration or Horizontal Expansion by Ramon Casadesus-Masanell, Jorge Tarzijan, Jordan Mitchell
  • Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) by Adam M. Brandenburger
  • BMG Entertainment by Jan W. Rivkin
  • British Satellite Broadcasting versus Sky Television by Pankaj Ghemawat
  • Carnival Cruise Lines by Lynda M. Applegate
  • Cola Wars Continue: Coke and Pepsi in 2006 by David B. Yoffie
  • Cola Wars Continue: Coke and Pepsi in 2010 by David B. Yoffie, Renee Kim
  • Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century by David B. Yoffie
  • Cooper Industries’ Corporate Strategy (A) by David J. Collis
  • Crown Cork & Seal in 1989 by Stephen P. Bradley
  • Curled Metal Inc.–Engineered Products Division by Benson P. Shapiro, Frank V. Cespedes
  • Delta Air Lines (A): The Low-Cost Carrier Threat by Jan W. Rivkin
  • Dogfight over Europe: Ryanair (A) by Jan W. Rivkin
  • Ducati by Giovanni Gavetti
  • Edward Jones in 2006: Confronting Success by David J. Collis
  • eHarmony by Mikolaj Jan Piskorski, Hanna Halaburda
  • General Electric Medical Systems–2002 by Tarun Khanna
  • GE’s Growth Strategy: The Immelt Initiative by Christopher A. Bartlett
  • Globalization of CEMEX by Pankaj Ghemawat
  • Google Inc. by Benjamin Edelman, Thomas Eisenmann
  • Gucci Group N.V. (A) by David B. Yoffie
  • Haier: Taking a Chinese Company Global by Krishna G. Palepu, Tarun Khanna
  • Harley-Davidson: Preparing for the Next Century by Richard L. Nolan
  • Hilton Hotels: Brand Differentiation through Customer Relationship Management by Lynda M. Applegate, Gabriele Piccoli, Chekitan S. Dev
  • House of Tata: Acquiring a Global Footprint by Tarun Khanna, Krishna G. Palepu, Richard J. Bullock
  • HTC Corp. in 2009 by David B. Yoffie
  • Husky Injection Molding Systems by Jan W. Rivkin
  • Ice-Fili by Michael G. Rukstad
  • Intel Corp.–1968-2003 by Ramon Casadesus – Masanell, David B. Yoffie
  • Kodak and the Digital Revolution (A) by Giovanni Gavetti, Rebecca Henderson
  • Leadership Online (A): Barnes & Noble vs. by Pankaj Ghemawat
  • Lincoln Electric by Jordan I. Siegel
  • LinkedIn Corp., 2008 by David B. Yoffie
  • L’Oreal and the Globalization of American Beauty by Geoffrey G. Jones
  • Matching Dell by Jan W. Rivkin, Michael E. Porter
  • Microsoft’s Search by Jan W. Rivkin, Eric J. Van Den Steen
  • Netflix by Willy Shih, Stephen P. Kaufman
  • Newell Co.: Corporate Strategy by Cynthia A. Montgomery
  • Nucor at a Crossroads by Pankaj Ghemawat
  • PepsiCo’s Restaurants by Cynthia A. Montgomery
  • Philips versus Matsushita: The Competitive Battle Continues by Christopher A. Bartlett
  • Power Play (A): Nintendo in 8-bit Video Games by Adam M. Brandenburger
  • Procter & Gamble: Organization 2005 (A) by Mikolaj Jan Piskorski
  • Ready-to-Eat Breakfast Cereal Industry in 1994 (A) by Kenneth S. Corts
  • Responding to the Wii by Andrei Hagiu, Hanna Halaburda
  • Robert Mondavi and the Wine Industry by Michael Roberto
  • Samsung Electronics by Jordan Siegel, James Jinho Chang
  • Strategic Outsourcing at Bharti Airtel Ltd. by V.G. Narayanan, F. Asis Martinez-Jerez
  • Sunrise Medical, Inc.’s Wheelchair Products by Anita M. McGahan
  • Teva Pharmaceutical Industries, Ltd. by Tarun Khanna, Krishna G. Palepu, Claudine Madras
  • The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire by Alcacer J, David J. Collis
  • TiVo 2007: DVRs and Beyond by David B. Yoffie
  • Toyota Motor Corp.: Launching Prius by Forest L. Reinhardt, Dennis Yao
  • Wal-Mart Stores in 2003 by Pankaj Ghemawat, Stephen P. Bradley, Ken Mark
  • Wal-Mart Stores, Inc. by Stephen P. Bradley, Pankaj Ghemawat
  • Wal-Mart, 2005 by David B. Yoffie
  • Walt Disney Co.: The Entertainment King by Michael G. Rukstad, David J. Collis
  • Whole Foods Market, Inc. by John R. Wells
  • ZARA: Fast Fashion by Pankaj Ghemawat
  • Zespri by Jose B. Alvarez

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