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- American Airlines, Inc.: Revenue Management by Adam M. Brandenburger, Anirudh S. Dhebar
- Beauregard Textile Co. by Francis J. Aguilar
- Bundling by Adam Brandenburger, Vijay Krishna
- C.K. Coolidge, Inc. (A) by John S. Hammond
- Catawba Industrial Co. by Francis J. Aguilar
- Colonial Broadcasting Co. by George Wu
- Colonial Homes by David E. Bell, Najib Hashem
- Confederated Pulp & Paper by David E. Bell
- Dave Armstrong (A) by George Wu
- Deworming Kenya: Translating Research into Action (A) by Nava Ashraf
- Frasier (A) by Guhan Subramanian
- Honda-Rover (A): Crafting an Alliance by James K. Sebenius, Ashish Nanda, Ron S. Fortgang
- L.L. Bean, Inc.: Item Forecasting and Inventory Management by Arthur Schleifer
- Leckenby Co. by David A. Lax, Thomas T. Weeks
- Luna Pen (A) by Michael A. Wheeler, Kathleen L. McGinn
- Luna Pen (B) by Michael A. Wheeler, Kathleen L. McGinn
- Marsh & McLennan (A) by Paul A. Vatter, Howard W. Pifer
- Nopane Advertising Strategy by David E. Bell
- Sunk Costs: The Plan to Dump the Brent Spar (A) by Michael D. Watkins
- Toro Co. S’no Risk Program by David E. Bell
