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• Aqualisa Quartz: Simply a Better Shower by Youngme Moon
• Aravind Eye Hospital, Madurai, India: In Service for Sight by V. Kasturi Rangan
• Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty
• Biopure Corp. by John T. Gourville
• Birth of the Swatch by Youngme Moon
• Black & Decker Corp. (A): Power Tools Division by Robert J. Dolan
• BMWFilms by Youngme Moon
• Brita Products Co. by John A. Deighton
• Burberry by Youngme Moon
• Callaway Golf Co. by Rajiv Lal
• Calyx & Corolla by Walter J. Salmon
• Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign by John A. Quelch
• Citibank: Launching the Credit Card in Asia Pacific (A) by V. Kasturi Rangan
• Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not? by Charles King, Das Narayandas
• Colgate Max Fresh: Global Brand Roll-Out by John A. Quelch, Jacquie Labatt-Randle
• Colgate-Palmolive Co.: The Precision Toothbrush by John A. Quelch
• Communispace by Anat Keinan
• Computron, Inc. (2006) by John A. Quelch
• Cumberland Metal Industries: Engineered Products Division–1980 by Benson P. Shapiro
• Cyworld: Creating and Capturing Value in a Social Network by Sunil Gupta, Sangman Han
• Dominion Motors & Controls Ltd. by E. Raymond Corey
• Dove: Evolution of a Brand by John A. Deighton
• Eastman Kodak Co.: Funtime Film by Robert J. Dolan
• elBulli: The Taste of Innovation by Michael I. Norton
• Goodyear: The Aquatred Launch by John A. Quelch
• Harrah’s Entertainment, Inc. by Rajiv Lal
• H-E-B Own Brands by V. Kasturi Rangan
• HubSpot: Inbound Marketing and Web 2.0 by Thomas J. Steenburgh
• IKEA Invades America by Youngme Moon
• Inside Intel Inside by Youngme Moon
• Kingsford Charcoal by Das Narayandas
• KONE: The MonoSpace Launch in Germany by Das Narayandas
• Land Rover North America, Inc. by Susan Fournier
• Launching the BMW Z3 Roadster by Susan Fournier, Robert J. Dolan
• Lenovo: Building a Global Brand by John A. Quelch
• L’Oreal of Paris: Bringing “Class to Mass” with Plenitude by Robert J. Dolan
• Marketing at The Vanguard Group by John A. Quelch, Carin-Isabel Knoop
• Marvel Enterprises, Inc. by Anita Elberse
• Medicines Co. by John T. Gourville
• Mountain Dew: Selecting New Creative by Douglas B. Holt
• Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) by V. Kasturi Rangan
• Optical Distortion, Inc. (A) by Darral G. Clarke
• Polyphonic HMI: Mixing Music and Math by Anita Elberse
• Product Team Cialis: Getting Ready to Market by Elie Ofek
• Real Madrid Club de Futbol by John A. Quelch, Carin-Isabel Knoop
• Red Lobster by David E. Bell, Jason Riis
• Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan
• Samsung Electronics Co.: Global Marketing Operations by John A. Quelch
• Sealed Air Corp. by Robert J. Dolan
• Snappleby John A. Deighton
• Starbucks: Delivering Customer Service by John A. Quelch, Youngme Moon
• Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B. Lassiter
• The New Beetle by Rajiv Lal
• The New York Times Paywall by Vineet Kumar, Bharat N. Anand, Sunil Gupta, Felix Oberholzer-Gee
• TiVo by Luc Wathieu
• Tweeter etc. by John T. Gourville, George Wu
• Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
• UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh
• Virgin Mobile USA: Pricing for the Very First Time by Gail McGovern
• XM Satellite Radio (A) by David B. Godes, Elie Ofek
• Online Marketing at Big Skinny by Benjamin Edelman, Scott Duke Kominers
• HubSpot: Inbound Marketing and Web 2.0 by Thomas Steenburgh, Jill Avery, Naseem Dahod
• Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan, Susan Lasley
• Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty Jr., Krista McQuade
• Brannigan Foods: Strategic Marketing Planning by John A. Quelch, James Kindley
• Marketing Simulation: Managing Segments and Customers V2 by Das Narayandas
• Prelko Marketing Systems Inc. by Elizabeth M.A. Grasby, Eli Gladstone
• Mekanism: Engineering Viral Marketing by Thales S. Teixeira, Alison Caverly
• Lowe’s Companies, Inc.: Optimizing the Marketing Communications Mix by Mohanbir Sawhney, Aarti Kumar, Hilary Meyer, Coby Neuenschwander, Sang’ ona Oriedo, Mallika Pradhan, Garima Sethi, Pallavi Goodman
• SVEDKA Vodka (C): Marketing Mix in the Vodka Industry by Paul W. Farris, Rajkumar Venkatesan
• The Dannon Company: Marketing and Corporate Social Responsibility (B) by Christopher Marquis, Bobbi Thomason
• Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing by Mohanbir Sawhney
• Procter & Gamble: Marketing Capabilities by Rebecca Henderson, Ryan Johnson
• http://www.dhonuk.com – Marketing Art in an Emerging Market by S. Ramesh Kumar, Shamit Bagchi
• Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation by Allison Johnson, Laurie Dudo
• Birzeit Pharmaceutical Company: Marketing from Palestine by Yara Asad, Ilan Alon
• BBVA Compass: Marketing Resource Allocation by Sunil Gupta, Joseph Davies-Gavin
• Ceja Vineyards: Marketing to the Hispanic Wine Consumer? by Armand Gilinsky Jr., Linda I. Nowak, Cristina Santini, Ricardo Villarreal daSilva
• Kiai Marketing Group by Elizabeth M.A. Grasby, Eric Janssen
• Infineon Raceway (Sears Point Raceway): Marketing in the Motorsports World by George Foster, Norm O’Reilly, David W. Hoyt
• Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike by George Foster, Jocelyn Hornblower, Norm O’Reilly
• Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing by Lien-Ti Bei, Shih-Fen Chen
• Marketing and Ethics by R. Edward Freeman, Jacki Fritz, Jenny Mead
• The Dannon Company: Marketing and Corporate Social Responsibility (A) by Christopher Marquis, Pooja Shah, Amanda Tolleson, Bobbi Thomason
• HyundaiCard’s Marketing Strategy by Chan Soo Park, Ronald D. Camp
• Nettwerk: Digital Marketing in the Music Industry by John Deighton, Leora Kornfeld
• Ad-lider Embalagens, SA: Marketing Research for Drawstring Trash Bags in Brazil by Rosane Gertner, Dennis Guthery, Richard Ettenson
• Marketing Planning at Just Us! Cafes by Sara Loudyi, Julia Sagebien, Normand Turgeon, Ian McKillop
• Caesar IT Services: Marketing Multiple Value Propositions by Stefan Stremersch, Silvia Bellezza
• Nashville Predators: Marketing Strategy for an NHL Franchise by June Cotte, Jamie Duncan
• Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search by Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma
• Molson Canada: Social Media Marketing by Deborah Compeau, Israr Qureshi
• Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by John Quelch, Video Supplement (DVD) by John A. Quelch
• Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch, Video by John A. Quelch
• Blogging: A New Play in Your Marketing Game Plan by Tanuja Singh, Liza Veron-Jackson, Joe Cullinane
• Conroy’s Acura: Customer Lifetime Value and Return on Marketing by Kyle Murray, Mike Moffat
• Anduro Marketing: Internet Services vs. Software Sales by Malcolm Munro, Sid L. Huff
• Marketing the “$100 Laptop” (B) by John A. Quelch
• Marketing the “$100 Laptop” (A) by John A. Quelch
• Maria Sharapova: Marketing a Champion (B) by Anita Elberse, Margarita Golod
• Maria Sharapova: Marketing a Champion (A) by Anita Elberse, Margarita Golod
• EDB and Friends: Reviving a Mature Brand through Interactive Online Marketing by Monica Park, Kineta Hung
• Measuring Marketing Performance by Gail McGovern, John A. Quelch
• PSI: Social Marketing Clean Water by V. Kasturi Rangan, Nava Ashraf, Marie Bell
• Disney Consumer Products: Marketing Nutrition to Children by David E. Bell, Laura Winig
• Marketing Chateau Margaux by John Deighton, Vincent Dessain, Leyland Pitt, Daniela Beyersdorfer, Anders Sjoman
• Marketing New York City by V. Kasturi Rangan, Anita Elberse
• Brand in the Hand: Mobile Marketing at Adidas by Andrew Rohm, Fareena Sultan, David Wesley
• Myriad and OncorMed and the Marketing of the First Genetic Tests for Breast Cancer Susceptibility by Margaret L. Eaton, Rebecca Farkas, Daniel Greenwald
• Dexit–A Marketing Opportunity by Robin Ritchie, Lalani Sohail, Sohail Lalani
• Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly’s Experience with Prozac by Margaret L. Eaton, Mark Xu
• Unilever in India: Hindustan Lever’s Project Shakti–Marketing FMCG to the Rural Consumer by V. Kasturi Rangan, Rohithari Rajan
• Grupo Garantia (D) Cervejaria Brahma SA: Beer Brewing and Marketing by R. Jeffrey Ellis
• Coca-Cola’s Marketing Challenges in Brazil: The Tubaίnas War by Dennis Guthery, David Gertner, Rosane Gertner